Smarter content

décembre 10, 2010

What is « Smart Content »?

Smart Content, also referred to as Intelligent Content, has been a growing trend in the content-rich industries. The fact that many prominent publishers, including such market leaders as Elsevier, are making smart content the cornerstone of their business strategy shows that smart content is here to stay. As a  CEO of a prominent publishing house eloquently put, « there will be companies that get smart content, and the others will die ».

The term « smart content » is a marketing concept, which comes after the products behind it have been successfully adopted by the market, although there still remains much work to be done. Its purpose is to embody the technological evolution that has been taking place. However, like other successful but vague marketing concepts (e.g., Web 2.0), it makes intuitive sense but needs further clarification. The cornerstone of the smart content phenomenon seems to be a greater degree of structure, formalism, and optimization infused into the various processes of the content lifecycle. However, it would be an insult to the content to imply that it is not already intelligent to some degree. Thus, a more accurate term for the ongoing progress would be Smarter Content. Lire le reste de cette entrée »